Andersen has launched a new customisable charge point which has a more accessible price point to take on volume-selling rivals.

The new Quartz is available as either a socketed unit - a first for an Andersen product - so customers can use their own cable, or with a tethered cable. It can also be specified as 7kW single-phase or 22kW three-phase.

The Quartz does without the brand’s trademark hidden cables, which makes it 34% shorter and 45% narrower than Andersen’s previous smallest unit. 

Users will still have the option to personalise their Andersen Quartz to suit their preferences, as with any other charger from the brand. They can choose from a palette of over 100 colour combinations for the fascia and body. There is also the option of an Accoya wood or carbon front facia trim.

The new unit can all be controlled through the Andersen app or via an optional display screen. 

Quality and sustainability have been considered all the way through the design and manufacturing process, and over 70% of the components built into the new unit are manufactured in the UK, helping to cut down on the ‘air miles’ involved in production. 

The Andersen Quartz costs from £685 depending on the finish chosen, or fully installed from £1,105 using Andersen’s in-house team of electricians. The unit is protected by a market-leading 7-year warranty.

David Martell, CEO of Andersen, said: “As the EV market moves towards mass adoption, we are extending our product portfolio to meet the needs and expectations of the wider range of customers that are now looking to invest in a domestic charge point that offers style as well as functionality. 

“We’ve made a significant investment in research and development and in our production facilities ahead of this launch, and we’re expecting the introduction of the Andersen Quartz to make the quality and style of Andersen home chargers available to greater numbers of discerning EV drivers.”