BYD is to build its brand recognition in Europe by becoming an Official Partner of the UEFA European Football Championship 2024. 

UEFA EURO 2024™ will take place across 10 stadia in Germany from June 14 to July 14, 2024. As an Official Partner, BYD will provide vehicles for various officials during the tournament.

BYD will also showcase its latest electric models at selected UEFA EURO 2024 venues. Additionally, BYD will have a presence at the official fan zones inviting fans to enjoy live match broadcasts.

Within each market, BYD will create a series of events and opportunities for customers, potential BYD customers and football fans to engage, enjoy and win experiences. BYD will also hold hundreds of events in BYD stores in countries across Europe to celebrate this prestigious championship together with football fans and customers.

Michael Shu, Managing Director of BYD Europe, says, “BYD is thrilled to partner with UEFA EURO 2024 and proud to be the first e-Mobility partner for this prestigious sports event, which will enable us to showcase our latest advancements in electric vehicles to a far-reaching audience. Significantly, the partnership underlines BYD’s brand commitment to reducing carbon emissions for a greener future, for which UEFA EURO 2024™ will provide an influential voice.”

The sponsorship will boost BYD's brand in Europe