Jaguar’s transformation into an all-electric car company went viral recently when it revealed a first look at its new brand identity – not bad for a company that currently doesn’t have any cars to sell. Ahead of its 2026 relaunch, Jaguar announced earlier this month that it would stop selling vehicles in the UK, marking the first time it hasn’t had any models on sale since the end of WWII.

Images showing what we can expect from its reinvention were released across social media, accompanied by a new branding film featuring a diverse cast of models dressed in bold, techno-inspired outfits, which led to some merciless trolling across social media. Tesla boss Elon Musk even waded in, asking on X, “Do you sell cars?”

In response to that question, the Midlands-based brand – now controversially spelt JaGUar – has just revealed teaser images of its upcoming Design Vision Concept, which will be unveiled in full at Miami Art Week on 3rd December. First up is a shot of the car's

 rear end with a large flared wheel arch. From the image, it’s clear that the Coventry-based brand has taken inspiration from Polestar, replacing the traditional glass rear window with a camera linked to a digital mirror. This is despite the fact that its rebrandis accompanied by the slogan ‘Copy Nothing.’ Awkward.

The teaser also reveals a series of 16 lines on the rear of the car, referred to as a ‘strikethrough,’ which will become a recurring design element in future Jaguar models. Interestingly, the concept car appears in a metallic pastel blue rather than the classic British Racing Green traditionally associated with Jaguar. Which no doubt caused a few raised eyebrows in the Jaguar Owners Club.

Recently revealed images also show Jaguar’s new logo engraved on brass plaques adorning the concept car, accompanied by the phrase “Leap forward. Copy nothing.” This tagline is a nod to the iconic leaping silver jaguar cat, which served as a hood ornament for decades and will now appear in just a two-dimensional form on future cars. One teaser image shows the brass plaque covering a hidden side camera, replacing traditional side mirrors, which should help with the all important aerodynamics, key to its reinvention as an all-electric brand.

The Design Vision Concept will offer the first glimpse of Jaguar’s new design direction ahead of the launch of a four-door GT with a range exceeding 400 miles, the first of three new electric cars.

Jaguar is shifting to a high-end market strategy, with plans to open exclusive boutiques in areas like London’s Bond Street. This move is expected to retain just 10–15% of its existing customers due to a much higher price point – starting at around £100,000, nearly double the brand’s current average vehicle price.

The GT is already undergoing on-road testing, with Jaguar sharing images of a heavily camouflaged prototype. Its low-slung profile and long bonnet offer a hint of what to expect when the production car is finally revealed.