Jaguar bosses have indicated that the I-PACE will have no place in the brand’s range from 2025 ownards. The British firm, which is part of the Tata-owned JLR group, is set to reinvent itself as a purely electric luxury brand with even the cheapest offerings likely to command a six figure pricetag.  

Launched in 2018, the I-PACE was designed to be the first of a new range of electric Jaguars and was set to be followed into showrooms by an all-electric XJ saloon. The latter was cancelled just months before production was due to start, meaning that the I-PACE has been the brand’s only battery-powered model for the past five years.

In April, JLR announced a comprehensive restructuring plan aimed at transforming the business for the electric age. Under new plans, dubbed Project Renaissance by design boss Gerry McGovern, Jaguar is set to revive its product line-up with three new all-electric models in the pipeline. The brand will also reposition itself as a luxury marque to rival Bentley and Rolls-Royce with no replacements for the current cheaper models planned. 

The first new model will be a four-door GT with a starting price of more than £100,000.

Jaguar has hinted at its new 2025 design direction with a teaser image

In an interview with Autocar magazine, JLR CEO Adrian Mardell explained that the current I-PACE is now only sold in the UK and Europe to meet the brand’s emissions targets and that it will be dropped as soon as new electric models arrive. Mardell indicated that a new range of luxury electric models will be based on a new platform, dubbed JEA (Jaguar Electric Architecture) that is slated for production in 2025. 

The first new model will be a four-door GT with a starting price of more than £100,000 and is set to break cover later next year. Described by bosses as the most powerful Jaguar ever, it will come with a range of more that 400 miles. This is likely to be followed by two even more expensive models, neither of which will directly replace current cars, according to Jaguar bosses. The trio of new cars will sit on the new JEA underpinnings and have been designed in record time. 

The decision to drop the I-PACE completely marks a departure from the plans of JLR’s previous CEO Thierry Bolloré, who saw the model as a key part of Jaguar’s future line-up. Despite the lack of a second-generation model, Bolloré was understood to be keen to keep the I-PACE competitive with battery and motor updates long after the new models had arrived.  

All-electric XJ saloon was dropped before production started