Volkswagen has pulled the wraps off its latest concept for an entry-level electric car - the ID. EVERY1. Positioned as the brand’s smallest EV and set to arrive in 2027, the new model adopts Volkswagen’s latest design language, first seen on the ID. 2all, along with what the brand describes as a ‘secret sauce’ that promises to set it apart from rivals. Despite being more than two years away, Volkswagen has already stated that its new entry-level car will be priced at under £17,000, which would make it the brand's cheapest offering by some margin. 

Design and dimensions

Measuring 3,880mm long and 1,816mm wide, the ID. EVERY1 is slightly bigger than the outgoing up!, delivering more interior space while maintaining a compact footprint. 19-inch wheels, flared arches, and a sturdy C-pillar give it a planted, stable look, inspired by Volkswagen icons like the original Golf. Volkswagen his keen to forge a link with the old up! model, which was offered in electric form but was dropped from the line-up due to its high production costs. 

In terms of overall look, the ID. EVERY1 retains the simple look of Volkswagen previous small cars. Its front end features distinctive LED ‘eyes’ that ‘look’ at you, while the bumper design subtly mimics a smile. The rear follows the same theme, with vertical reflectors mirroring the front lighting, creating a distinct and charismatic presence. In a nod to the old up!, the rear tailgate is almost entirely covered by the rear screen, with the Volkswagen badge sitting on top on the glass surface.

Volkswagen’s ‘Secret Sauce’

Volkswagen says the ID. EVERY1 includes special design touches that elevate its appeal. The ‘flying roof concept’, where the roof dips in the centre, improves aerodynamics while adding a standout visual element. A centrally positioned third brake light and large black-and-white alloy wheels add further flair.

Brand bosses also claim that the ID. EVERY1’s design embraces the so-called ‘Golden Ratio.’ In design terms, the "golden ratio" is considered aesthetically pleasing and often used to create visually balanced layouts by dividing elements into sections where the larger part is exactly 1.618 times the size of the smaller part.  

Performance and range

The ID. EVERY1 is powered by a newly developed electric motor, producing 94bhp. Mounted at the front the car, it drives the front wheels and has a claimed top speed of 81mph. Although Volkswagen has yet to reveal battery sizes, it claims that the concept can cover up to 155 miles on a single charge, which suggests a battery size of between 40-50kWh. Charging is via a flap located on the driver’s side front wing. 

Interior design

Inside, the ID. EVERY1 offers what appears to be an impressive amount of space for its size, thanks to its front-wheel-drive MEB platform. Volkswagen says the interior is as roomy as a Polo, with high-quality materials and recycled fabrics used throughout.

A 15-inch touchscreen, physical climate controls, and a versatile centre console - which slides back and forth - make the cabin both tech-laden and practical. There’s also a removable Bluetooth speaker between the front seats and a rail-mounted dashboard attachment for devices or extra storage.

The concept also signals a return to physical buttons with a slim row of switches below the main screen and what appear to be buttons (rather than the much-derided haptic controls) on the steering wheel. As with other ID. models, the gear selector is mounted on a large stalk on the right of the steering column.

Production, deliveries and price

While still a concept, the ID. EVERY1 previews Volkswagen’s next-generation small EV. It’s expected to be positioned below the ID. 2all, which is expected to be shown in production form before the end of the year, badged ID.2. Deliveries of the ID.2 are slated for early next year with a projected price tag of around £21,500 (€25,000). 

The ID.1 will follow a year later with a prices starting from approximately £17,000 (€20,000). If Volkswagen is able to bring the ID.1 to market at this price point, it will be competing against a number of budget offerings from Renault, Stellantis and Chinese brands such as BYD.