Korea’s lesser-known car brand SsangYong has got a new (and easier to spell) name: KGM Motors. 

In the UK, the new name will be seen next to the brand’s existing winged logo. In addition to the new name, the UK distributor is adopting the global slogan, "Go Different. KGM." 

The brand sells one electric car in the UK currently – the Korando E-Motion, with a starting price of £32,695. 

Kevin Griffin, managing director of KGM Motors UK, said: “KGM Global has changed its name for the first time in 35 years as it transforms into a brand for the future. This is an exciting period for us for us all in terms of unveiling a refreshed, modern brand identity alongside the development and launch of impressive products which utilise new technologies. We have embraced the change here in the UK and we will continue to grow as a proud and respected SUV and pick-up truck brand.” 

KGM Global was originally founded as Ha Dong-Hwan Automobile Manufacturing in January 1954, before changing its name to Dong-A Motors in 1977. In 1988, the brand became SsangYong Motor Company which was acquired by KG Global with a majority shareholding in 2023. The acquisition signalled its entry into the automotive industry with a strategic focus on electrification.