Tesla has cut the price of some of its most popular electric cars by thousands of pounds in Europe and the US, in a bid to boost customer demand.

The firm faces a difficult global economic outlook and increased competition from other carmakers.

The price cuts are in the range of 10% to 13% in the UK, but run as high as 20% on some US models.New UK buyers will save £5,500 on an entry-level Model 3 and £7,000 on the cheapest Model Y.

However, more than 16,000 customers bought those best-selling models last year, and some were angry that they had paid more.

Ginny Buckley, from the electric vehicle marketplace, Electrifying.com, said the price cuts were still controversial and bound to "send shockwaves" through the industry, because Tesla was making a shift from a premium to a more mainstream product.

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